SEM is a great way to get leads to your website fast and quick. If you want more phone calls faster, this is the way to do it. SEM stands for Search Engine Marketing, it’s buying your placements on a search page forcing customers to see your name and website before they get to the mail SEO results on the page. If SEO is considered a marathon, SEM would be the sprint.
It might seem like SEM is the cure-all answer for your business, and you’re right, depending on your goals, it can be. However, the reality is that unless it is managed correctly, set up correctly, and utilized correctly. You could be paying for hits but not leads. Remember every click costs you money. Think of SEM like window shopping down a city street, you have to advertise correctly in order to get people into your store. When you are running an SEM campaign the same principles apply. Ensure you are spending your hard-earned dollars on quality leads – leads that maximize your ROI.
Finally, think about the way people search especially with the advent of VEM: Voice Engine Marketing. Think about the searches, run the models, and ensure success with your phrases. (Ex. if you are an exterior contractor make sure you use negative keywor phrases so you didn’t spend money on your ad coming up for a search of “Windows 7 repair” because you did a broad-based search of “Windows Repair”) It might seem like businesses need a doctorate in setting up and managing adwords, but all they really need is Rank 10 media. We do not resell ads, we do not waste your money, we manage your campaign and match track the clicks to make sure you are getting a return. If you are ready to start having an expert service manage your ad word campaign, or ready to start getting phone calls immediately calls us now using the number below or fill out the form to the right for a free SEM analysis of your business.
The SEM Process
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